THE NOIR EFFECT

Snoop Dogg, Hip-Hops leading purveyor and curator of all things cool and smooth, is set to pay tribute to the ladies out there. READ MORE FOR THENOIREFFECT

Formula 1 racing superstar Lewis Hamilton will be honored with a prestigious racing honor. READ MORE FOR THENOIREFFECT

Lewis Hamilton, the young, charismatic, and disciplined Formula 1 driver proved that he’s the driver to beat and the one to watch. READ MORE FOR THENOIREFFECT

Legendary singer-songwriter and producer Anita Baker will be on hand to sing the National Anthem at Game 4 of the NBA Finals. READ MORE FOR THENOIREFFECT

Jérôme Boateng, the young German superstar soccer player, has confirmed that he will sign with Manchester City before heading to South Africa for the FIFA World Cup.
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Superstar Formula One driver Lewis Hamilton crossed the finish line at the Turkish Grand Prix in Istanbul Park to take first place and assail his McLaren team to #1 as well. READ MORE FOR THENOIREFFECT

President Barack Obama was on hand today to throwout the first pitch at the Washington Nationals’ home opening baseball game against the Philadelphia Phillies. READ MORE FOR THENOIREFFECT

Mega-star Formula One race car driver, Lewis Hamilton, and his father Anthony, have announced that his father will go on to pursue other ventures and step down as Hamilton’s manager. READ MORE FOR THENOIREFFECT

Hot on the heels of her second Dubai Tennis Championships victory in a row, tennis superstar, Venus Williams, was in Acapulco Sunday to retain her crown as the winner of the Abierto Mexicano Telcel or Mexican Open title. This marked her win in a row of that title as well. READ MORE FOR THENOIREFFECT

One of, if not the greatest and most fabled NBA superstar of our time, Michael Jordan, reached a deal late Friday to acquire a controlling interest of the NBA team the Charlotte Bobcats. READ MORE FOR THENOIREFFECT