Tyra Banks, the entertainment powerhouse, whose resume includes acting, singing, of course her stint and return to international modeling as well as television and film producing, is set to step up the web presence of one of her business brand.
Banks’ who is the CEO of Bankable Production company, which is involved with projects in entertainment and beauty, has tapped California-based Demand Media to increase its web presence
Banks said, ” have always been passionate about harnessing my experience and knowledge in the beauty and fashion businesses and creating an engine that would provide my audience with inspirational and instructional content to help them look and feel their best.”
Just last week Banks scored a major victory by making the move to hire former NBC Universal Global Networks president Patrick Vien to become Bankable’s president & chief operating officer.
Banks is looking to expand her brand across multimedia platforms domestically and internationally while continuing to focus on far ranging entertainment and beauty projects.